Ecommerce
1. What's the problem?
Despite having a solid product catalog, Crafts & You was struggling to attract the right audience. Their website traffic was not converting into sales leads, indicating a severe mismatch between their marketing efforts and their target demographic's actual intent.
2. Main highlights of the problem
Low Conversion Rate
Thousands of visitors daily,
but less than 0.5% conversion to active leads.
Audience Mismatch
Marketing spend was wasted on
demographics that had no purchasing intent.
Passive Engagement
Users browsed products but
quickly bounced without interacting.
3. How we fixed the bottleneck
We conducted a comprehensive audit of their sales funnel and user journey. By implementing Predictive Audience Targeting and setting up AI-driven engagement flows for highly engaged users, we transformed their passive traffic into active, qualified sales leads.
4. The Result
8.35X
Increase
in qualified sales leads via AI funnels
240+
Saved
hours per month
